Vanguard @ AfroTech

I love it when great creative leads to meaningful business outcomes. In this instance, Vanguard struggled to recruit Black tech professionals and, as a result, lagged on some key DEI targets. So our agency pitched an idea to sponsor AfroTech, a prominent Black tech conference in Austin, Texas, and build an installation highlighting the success stories and career opportunities for Black tech professionals at Vanguard.

I led the effort to create all the multimedia and videos within the installation, including multiple videos that provided authentic and inspiring insights into the experiences of Black professionals at Vanguard. The goal was to encourage more Black individuals to consider Vanguard a fulfilling career choice.

It was incredibly rewarding to see this project through from concept to execution, from pre-production to post, and from a bold idea to a successful experience. And it was even more rewarding to learn that Vanguard hired multiple candidates from the conference directly and made significant progress on its DEI goals in the months that followed the Vanguard @ AfroTech installation.