Through the Years with Vanguard Advice

A killer truth I’ve uncovered in my career at Vanguard: people don’t understand financial advice. They don’t fully grasp what it is or what it could do for them.

So, when we developed the next iteration of our advice campaign, I anchored the creative to the most straightforward value proposition: that Vanguard’s advice services can help provide peace of mind and the freedom to enjoy life’s big moments without financial stress.

For a peek under the hood, I’ve included two production artifacts that helped inform the final video: the storyboard and the production brief. They are the result of many, many hours of hard work, collaboration, and creative focus.