Discover Vanguard Advice

We were faced with a challenge: Most people don’t know that Vanguard offers financial advice. And the folks who do know don’t understand how it can help them.

Recognizing that success hinged on prioritizing people over the platform, my team and I developed a YouTube ad that skips the technicalities of financial advice and focuses on what it enables you — yes, you — to do.

And if you’ll allow me a moment of pride, this spot led to a 13% increase in purchase intent and a 12% lift in consideration. Moreover, it stands as Vanguard's most-watched YouTube video, currently at 11 million views and climbing.